Google is constantly testing & changing how results appear in its search engine results page (SERP). Their overall goal is to make a better experience for searchers. Searchers always come first. In this post, we’ll cover Googles recent changes & how it might affect your website’s SERP listing.
Related topics snippets
Google is now pushing ‘related topics’ to its searchers. Its a great time to be a hard working content creator that answers users’ questions. Don’t drag it out, the SERP will preference the best answer, not the most in detail but the most accurate for the user. We anticipate that shorter, more accurate answers will get the preference.
Pro Tip: If you answer users’ questions, answer in as few words as you can. When you’re creating content, get to the point in your title.
Larger space between results listings
Google is testing wider margins between all results. The links are also being move down about half an inch.
Small businesses that have taken the time to use markup to make their content more search engine friendly, may find that their snippets get more clicks than they used to. If you want to learn more about using markup, check out this guide or this one.
Extra Ad on top
Instead of the standard 3 ads, its now 4. The ads will remain the same in length, including features like links, ratings & location. This means that they will take up more space on the holy grail, page 1.
This is a bit of an obstacle for the smaller guys. In short, they are giving more SERP space to the paying customers via AdWords. Not ideal but just keep doing you.
Longer titles and descriptions
Google is also testing much longer titles and descriptions. Title tags are now 70 as opposed to 50 & meta descriptions have gone to 100 characters per line (3 lines). On mobiles the titles can be even longer. What this means is that you should check where you traffic is coming from & optimise your titles for your visitors devices. This is an opportunity to write even more about your business, products & services.
Pro Tip: Use this to help you target long tail keywords
Check out our seo beginner guide.
Updated site links for mobile devices
Google has launched a carousel that links to separate landing pages.
Look. It’s now a swipe carousel at the top of the page. Take note of the larger, black font being used to highlight the price. This is becoming prominent.
The recent changes may seem like a lot but if you focus on creating a solid experience for your website visitors & you answer their questions with high quality content, then you’re already ahead of the competition.
If you haven’t been focused on these things, then you’ll be scrambling to keep up. The first step to staying on top is to always create quality content.