Cloudrovia WS Marketing
Friday March 5, 2021 By Cloudrovia
Blog to Business in 6 Steps

If you’ve been asking yourself how bloggers make money, it’s your lucky day. This is Cloudrovia’s 6-Step Guide on how to get started blogging-for-business.

Businesses of different types begin publishing content to a blog to develop an internet audience. The opposite is happening a lot too, with an ever increasing number of bloggers starting business from their blogs. It the Instagram influencer equation. (Build audience, sell product). It makes sense.

10 years ago, the popular approach was to make a product then find an audience for it. Nowadays the audiences comes first. Bloggers build a niche audience then monetise at a later date. Launching a blog is easy if you have a passion for something but if you’re thinking of starting a blog purely for income, you’ll need to be more calculated in how you build it.

In our step-by-step guide, we’ll take you through the important steps you need to take to make sure your blog is revenue ready when the time comes. We’ll show businesses how to become bloggers & bloggers on how to become a business. If you’re neither, we’ll show to how to get some skin in the game.

Lets clear up the common questions first.

What makes it a blog?

A blog is a website centred around a niche topic that the blogger regularly adds to. They tend to be more personal than traditional media outlets, therefore they tend to gain a stronger bond with their audience.

You start blogs to share your passion, develop your brand, give your opinions & to teach. Eventually, your blog can sell products & services related to your niche. Blogging can be incredibly rewarding, as you’ll be interacting with strangers who share the same interest as you. Across all the type of influencers/endorsers, the Blogstars have the strongest follower engagement.

Your publishing schedule can be daily, weekly or monthly but it’s imperative you are consistent in quantity AND quality.

Like most things, blogs never see results right away so it’s super important that you stick it out in the first 2 years. Stay motivated, always remember why you started in the first place. When the dollars are flowing in, thats the easy part. Similar to an athlete, you earn it in the years when no one is watching!

Starting a blog

I guess the difficult part here is finding what exactly you want to blog about. Getting up & running is relatively simple.

We’ll cover these steps in detail:

  • How to determine your niche
  • Naming your blog
  • Choose a platform/template
  • Find a way to make money
  • Build an audience
  • Plan your output

You’ll notice that we are covering money before building audience, that because you’ll need to explore the ways to make money before you get rolling.

1. Determine your niche. What’s your “thing”?

The internet might seem overwhelming, its a ocean of content. Its hard to make a mark. You’ll need to focus on a specific area, the more specific the better and you need to create content that people can’t easily find elsewhere. Choose an area that has an ever-expanding list of things to talk about. Simply put, don’t run out of ideas.

A few ways you can do this:

  1. Be geo-specific. (San Fransisco, CA)
  2. Sub-sector a larger topic (Recipes>Vegan Recipes)
  3. Deliver the content with a new voice (Be funny)
  4. Greater Insight (Unmatched depth of information)

Your niche will be important. It will determine how fast you can develop a audience & how large the audience can be. It will also help you explore areas of making money.

What type of services would your audience buy? Later on, we’ll discuss the straight forward monetisation techniques like display ads & affiliate programs.

Don’t be a diet-blog or a clone. Do your research. Know your competition. Use tools like SEMrush, Ahrefs & Buzzsumo to see how the content is performing on competitor blogs.

Don’t skip the research phase. Analysis of your competitors most successful content will help you carve out an early audience & get your unique voice out there. You need to look for gaps in the market and fill the gap!

2. Name your blog and buy the domain

Combine both of these tasks as you will want to change your blog name based around what is available online. Find your domain name here.

If you’re stuck trying to come up with something, try a website name generator or just research your competitors and go off that. Just make something memorable & different. Name your blog something you feel your competitors would be worried about when they hear about you.

Coming up with a name can seem trivial but it will create a lasting impression on your followers. Make sure it’s a name they feel confident to share with their friends.

3. Create your site

If you’re reading this, don’t even think about self hosting a site. Unless you’re technically sound & have experience. You’ll likely be looking for a self-hosted platform. Weebly, WordPress, Blogger etc.

You can start with plenty of platforms but make sure to choose one that preferences written content creators over any other type. You’ll also be creating accounts at Medium to repost your blogposts & make use of their engaged community.

Now it’s time to pick a blog theme. Pick whichever suits you the most but make sure your theme presents your content clear for the search engine scrape to read. Not everything is about users, especially on-page SEO. Play around with themes but settle on something trustworthy, relevant & professional. Have fun with playful graphics and fonts but make sure your load speed stays under 3 seconds. We’ve all been on sites that suck or load poorly, we leave. Don’t be that site.

4. Create your money making plan

Google Adsense isn’t the only way you can make money. Pick a revenue method that doesn’t require a million visitors per month to make solid income. So when you’ve build a loyal following, you’ve been making money for a while already.

A few great ways to make cash of the bat:

  • Sell tangible products. T-Shirt, Chopping Boards you name it.
  • Sell digital products like designs, photos, online courses etc.
  • Sell services. Writing, consulting or similar.
  • Join an affiliate network & market products for commissions.
  • Sell subscriptions. Direct, Patreon… onlyfans?
  • Paid promotions for brands
  • Drop ship products

There are a few ways to make money from your blog away from the classic $0.003cpm billboard advert. Put simply, the more you love what you blog about, the better your blog will be. The better the blog, the more ways you’ll have to make money when your following kicks in. Serve the audience well & the dollars will roll in.

5. Build your following

Think about this before you even launch. Build a routine for distributing your content across as many platforms as you can. (all linking to your OG post).

Break your following down into smaller chunks, build a solid 25person core following (super fans) and it will multiply from there. If you can become the go-to for 25 readers, word-of-mouth & reposts will spread your blog like a wild fire. Lets get into a few ways that you can gain that small initial group of superfans.

Collect emails immediately

Focus on this. Get direct access from your interested, potential readers. No matter what you decide to do in the future, your list of emails will serve you as direct access to qualified prospects. Make sure you have both a subscriber list AND contact forms on your site. You’ll want to embed one of these on every web page. Use an email marketing solution, google it. There are plenty. Note: people will not subscribe to your mailing list unless you ask them to & make it simple to do so. Every time you publish a blog post, email it to your subscribers.

Search for opportunities on SEO Platforms

Become a master in keywords. Look at how many people are searching for your keywords. The more high traffic keywords you can focus on and authentically bring into your content the more money you can generate long-term. The best way to do this is to use a paid platform like Semrush, Ahrefs or Ubersuggest.

keyword-research

You don’t have to be #1 on google search to make money. Even if your not on the first page of search, you’ll want to keep populating the web with content you can rank in, eventually. Aim high & learn as much as you can about SEO. It takes months to get the results from SEO, so don’t be discouraged if you see no traffic in the first few weeks, just don’t ever stop. Never stop optimising. Make it the bread and butter of your marketing efforts. SEO Beginner? Look no further.

Build your social media schedule

It’s not always great to be on every single social media platform. Its time consuming to manage and can be ineffective. Focus on the channels where your target audience spends the most time. If you’re struggling to establish which channel is best, it’s Facebook & Instagram. You can now manage both accounts through their dual posting abilities or use a service like Buffer.

Don’t neglect your personal relationships, your family & friends can make a solid early audience. As long as they’re not the player-hater type.

Recycle your content

Every good blogger knows how to say the same old stuff in new ways. Learn how to do it without boring your audience. Get as much mileage out of your posts.

Few ways to stretch your content:

  • Micro-Content: Create mini-versions of your posts for social media
  • Roundup: “Best posts of the month” type
  • Recreate: Make your posts into infographics or quizzes.
  • Republish: Utilise sites with built in audiences like Medium, LinkedIn, Tumblr, Twitter etc. Link your articles to hashtags/tags and repost. Add links to the OG content on your site.
  • Seasonal reposts: If you make seasonal posts, freshen them up next time & repost.
  • Guest posts: Accept guest posts when you’ve built an audience.
  • Add links to related posts from yours & other sites.
  • Podcast guest: Appear anywhere you can, giving your take on stuff. Make sure to mention your site.

Time=Money. Squeeze every drop of magic out of your efforts.

Use analytic tools

Opportunity always lyes in the data. Use Google Analytics on your site. Number of views, visitors, geotags, search terms etc… It will tell you everything about how your site is performing. Don’t sail blind. Real-time figures are good fun too, but it’s not a casino. Don’t look at the small picture, focus on your site growing on a monthly basis, weekly is really the smallest window you should be judging your progress on. Be patient not fickle.

google-analytics-dashboard

Data will be your leverage as a blogger. This is the bank balance that creates the bank balance. Understood? Traffic=Money.

6. Build a writing schedule

Keep a deep supply of fresh content ideas. Plan ahead. Create a weekly content calendar to keep on track of posting. Be consistent. Your viewers need consistency. You can use a spreadsheet if you want. Or just set a number of posts per week & deliver like the postman.

week-schedule

Brainstorm and create draft posts covering your range of categories.

A good mix includes:

  • Address popular questions in your niche.
  • Tackle current topics in your niche.
  • Smaller content that takes less time to create. Keep your audience engage in between long posts. Pace yourself.
  • Feature pieces about other people/brands.
  • Visual/Interactive content.

Plan the month ahead. Deliver consistently for your audience so they know when to expect. You won’t hit a home-run every time. Keep churning out content. Whatever the weather. Think postman, be like the postman. It will take time to build your following.

Build your blog now

Doesn’t matter if you’re a beginner or a seasoned vet. Your audience is the most important thing on this journey. Focus on them from the start. Constantly as yourself “What do they want?” and go from there. Your traffic and reach with slowly keep climbing. One day you will look back and the traffic will be unimaginable today.

Blogging isn’t just a hobby. It’s now a viable business. Built hard in the early days and when you’ve created a voice in your niche the game is easy. Think like a entrepreneur and create your blog with intent/purpose. Your audience will power your business, creating the foundation for whatever you go on to build.


Are you ready to launch your blog? Start here. 7 day free hosting trial.


Blog Beginner Most Common Questions

How do bloggers make money?

Read this article from the top. (skip to step 4).

How to start a blog and make money?

  1. Read this article from the top.
  2. Sell products
  3. Affiliate marketing networks
  4. Charge Subscriptions
  5. Sell Online courses
  6. Sell Online Coaching

How do you start a blog?

  1. Read this article from the top.
  2. Come up with a blog name.
  3. Register your domain.
  4. Choose a website theme.
  5. Start writing content
  6. Distribute your content
  7. Promote yourself
  8. Monetise.

How much does it cost to start a blog?

We estimate $50-$300 in the first year.

4 Replies to “Blog to Business in 6 Steps”

  1. commented on March 19, 2021 by zortilo nrel

    Hi would you mind sharing which blog platform you’re working with? I’m looking to start my own blog soon but I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique. P.S My apologies for getting off-topic but I had to ask!

  2. commented on June 3, 2021 by click here

    I don’t even know how I ended up here, but I thought this post was great. I don’t know who you are but certainly you are going to a famous blogger if you aren’t already 😉 Cheers!

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