Grab your helmet & get ready for war. If you want to take on the giants, you’ll need to keep your wits about you. Yes, small businesses can compete with big businesses but you can’t rely on the conventional route. It’s too crowded.
Here are a few Guerrilla Marketing ideas, hopefully it will get you thinking strategically. If you try any of them, let us know how you got on.
1. Free Coffee.
2. Moss graffiti.
3. Share your company playlists.
4. Support Big Causes.
5. Super Amazing Holiday Cards.
6. Branded give-backs.
7. Put cool stickers everywhere.
8. Be different on Social Media.
9. Sponsor the inside of a pizza box.
10. Create incentivised challenges.
Yeah? No? Maybe so?
You can always add more to this list but hopefully you get the point. Be creative & understand that not even the sky is the limit. The more unique the better. Keep it somewhat relevant to your brand. Don’t sponsor the inside of a pizza box if you are a design business, but if you are a gym it might work. You know what I’m talking about.
If you can think of any more fun ideas to share with our readers, drop me a line at firstname.lastname@example.org