Jeff Bezos famously said “Branding is what people say about you when you’re not in the room.” Sadly, what Jeff is referring to is gossip. To be fair to him, he’s never around when everybody talks about him so he’s just guessing. We’d define branding as a distinctive code of design that makes your business noticeable. In 2021, for so many reasons you’ve got to make sure you’re building a brand.
Today the plan is to get you on the right track to finding, curating & deploying your branding techniques to give instant recognisability to your website(s).
1. Set out your branding goals
a) Your Brand Vision
b) Your Brand Mission
c) Your Brand Values
d) Your Brand In 1 Sentence
e) Your Brand Personality
2. Keep it uniform
The biggest strength is your brand is familiarity. It helps to build trust.
a) Develop a solid logo & font. Stick with them & use them everywhere!
b) Keep a familiar tone of voice in your copy.
c) Put your personal touch on everything you do.