We write about branding, marketing, design & more!
Tag: website marketing
All you need to know about Google Lighthouse
If you’re struggling to optimize your site, Google Lighthouse is a powerful development tool that can show you the way. Never heard of Google Lighthouse? Not sure how this tool can help you? This is the guide for you.Read More
Want higher PPC conversions? Here’s an idea, Forums.
In the paid search game, you learn by testing. You test your ad copy, your images, your CTAs. You test your headlines, your placements & your keywords. With all that testing, it’s easy to get worn out and think you’ve tried, well, everything to improve performance and increase conversion rates. Don’t worry: you haven’t. Here is a little idea that’s popular with industry leading sites, it’s a back door into the most active community in your niche; Trade Forums.Read More
How much does size matter?
All Webmasters are guilty of shortcut hunting when it comes to SEO. The fact is simple. Valuable SEO methods take time & energy. The most time consuming & frustrating form of SEO is long-form content. Now, definitions of ‘long-form’ vary a great deal but most can agree anything over 1000 words equates to something long-form. Some people publish content as high as 10,000 words… eek. I can get to a point where its not serving its purpose, in my opinion writing for search engines is dead. You need to be writing for people. For the purpose of reading. So if it takes more than 5-10 minutes to read your content is getting skimmed over. Always remember the purpose of your content. It is to educate, not to spam Google. That being said, content over 1000 words tends to boost rankings quicker than content under 1000 words. You don’t have to commit to every post being this long but its a good idea to work some long form into your blogging schedule.Read More
10 Guerrilla marketing ideas to get the attention you deserve
Grab your helmet & get ready for war. If you want to take on the giants, you’ll need to keep your wits about you. Small businesses can compete with big businesses but you can’t rely on the conventional route. Here are a few Guerrilla Marketing ideas, hopefully it will get you thinking strategically. If you try and of them, let us know how you got on.Read More
Is your website millennial friendly?
Every company known to man is currently scrambling to connect with millennials. If they aren’t they soon will be, it’s just a matter of time. This generation accounts for over $1.4trillion of annual spending power. Millennials are smart, they grew up online so staying authentic is the best route. They can see right through your bullshit. Millennials expect a solid UX, a website that has purpose and a site they can trust.Read More
5 Income Streams for Web Designers.
You might be wondering how possible it is to create income streams from websites. Well today I’m writing to let you know it’s happening all day every day for millions of people. Rather than focussing on your own ideas & websites you can use your experience to give someone else a helping hand.Read More
17 ways to get more clicks.
You’ve seen all the youtube clickbait, you’ve clicked. You’ve read the diet articles, the “1 food you need to eat to lose weight”, the “1 exercise you must do to get jacked”. You’ve clicked those too. You may have even clicked more embarrassing links you don’t want to share. But how do they draw you in? What we are going to break down today is exactly how to write those headlines. It’s a bit of a science. Writing a headline that pops isn’t just lies & waffle, it starts with something called link gap analysis. This is how you write headlines that get clicks:Read More
You won’t make any money online until you understand web traffic
The main ingredient to a successful business is & will always be: more customers. Its your online lifeline. In the world of internet business, everyone is wishing for more traffic, because traffic = money. It doesn’t matter what you conversion rate is, more traffic more money. There are a bunch of ways you can increase website traffic but today we’ve made a list of 25 that you should try. Some of them are FREE. Get reading.Read More
8 ways to enhance your (B2B) trade services website
A B2B website has to do 1 thing. Create leads. Correct optimisation should mean you are converting between 1-5% of visitors into warm leads. Optimisation is the key to a B2B website. Here are 8 ways to enhance your B2B trade website.Read More