We write about branding, marketing, design & more!
Tag: website marketing
Work Smart. Here are the 3 types of clicks that Google values the most.
Are you wandering if your website engagement level affects your Google rank? It does. How they do it is still up for debate but we know one thing for sure. They factor clicks; not just any clicks, specifically click-throughs, long-clicks & last-clicks. Lets take a brief look at a few ways to improve your clicks & get the attention your brand deserves.Read More
What Google testing means for your business website
Google is constantly testing & changing how results appear in its search engine results page (SERP). Their overall goal is to make a better experience for searchers. Searchers always come first. In this post, we’ll cover Googles recent changes & how it might affect your website’s SERP listing.Read More
11 Signs that you’re a lazy website owner.
Hey, wake up. Stop neglecting your site. It’s been the same in like forever. If your site could talk it would say “you never take me anywhere anymore”. No new functions, no new looks, no future plan, no new web hosting… serious. Do you want a divorce? Thats what you’re heading for. Don’t be upset when you don’t get the results from the work you didn’t do. Put the work in. Now. Your website isn’t just an online business card, it is your business. Get with the program. Take a look at your favourite websites, I guarantee they add features & change design regularly. That’s how you get the best out of a site. Put time into it. Blog, Design, Re-design, Test, Monitor, Plan, Act, Go!Read More
Google’s 2021 Small Business Marketing Guide; Summarised.
88% of all internet searches are made on Google. Whether it’s Organic Search or Adwords, most of your traffic will be coming from Google. Here are a few tips on small business marketing from Google themselves. Pay attention.Read More
The reason you’re not getting traffic on your beautiful website
This article is for the shallow websites out there, the pageant queens of the web, the ones who think it’s all about the looks. Sorry to tell you, but you’ve got no personality… Yes you’re proud of launching & you might look great, but on the world wide web we don’t speak gorgeous graphics & branding, we communicate in txt, html & xml. You’re going to need a revamp, so lets redesign your website. Google rewards sites that put in effort. This time around, try not to spend all your energy on the visuals. There are plenty of templates that make this step easy (you can launch a good looking site with very little effort these days, so do that). Instead, save your energy for the SEO. This should be the most important factor of your new website. Too many people launch websites that look smart but behind the scenes, in the source code, there is little to work with. It’s all smoke & mirrors. Don’t be that site. Don’t build a surface site, go deeper if you want google to acknowledge your presence.Read More
Here are 10 blog marketing tricks
All bloggers want the same thing, a growing audience. To achieve this ever-expanding outreach you will need to develop a new set of methods when creating/distributing your content. You can write all you want but if your traffic is dwindling, you’ll probably run out of motivation. Here are 10 ‘tricks’ or ‘hacks’ to get your blog out there & attract more regular readers.Read More
Your website is boring. Change it with our 9-factor UX checklist.
So, you launch your site. You hoped for a home run but sadly you are 2 strikes down in front of Google’s entire audience. You can hear the crowd calling your site ‘the trampoline’ because its bounce rate is so high. You think you might throw in the towel. Your dream of web-stardom is dwindling. You don’t know what to do next. You closed your eyes and prayed to the web-gods for a sign. This is their answer. This is your sign. We will give you what you need to make it online, but it’s going to involve a little effort from your end so get your notes ready. Like all great journeys this one starts with acceptance. Your site is weak. Accept it. Your website is a clutter of jargon jumble, a heap of horrible html vomited onto a tiresome template. We’re going to keep this as short as possible because you need help, fast. (before you end up here). Be quick, use our 9-factor checklist to ensure your user experience (UX) is more engaging than Disneyland in December. This is going to keep you in the game. Go!Read More
You’ve been promoting your business wrong
o, you’ve launched your business & you’ve tried a few ways to market it to no avail. You’ve had a little bit of traction but you’re still waiting for the wave of traffic to arrive. No problem. Read the checklist below to make sure you’re covering all bases of internet marketing. If you’ve done a few, thats a solid start but its going to take a bit more to open up the floodgates. Let us show you how to tighten up your marketing plan & usher in a never-ending tsunami of site visitors.Read More