We write about branding, marketing, design & more!
Break the Matrix with Curiosity, Empathy & Serenity
You get up, you brush your teeth, you eat cereal. You go to school. Do as you’re told, sit up straight, show up on time. Don’t talk back. Be a good person. Fit in. Don’t make waves. Stay in your lane. The nail that sticks out is hammered down. But isn’t that the problem?Read More
The Rulebook for Launching an MVP
Today i’m going to talk to you about a minimum viable product. MVP. We always yell at founders to not use jargon yet we have this whole set of stupid startup jargon and MVP is one of them. When you think about an mvp you should think about something ridiculously simple this is the first thing you can give to the very first set of users you want to target, in order to see if you can deliver any value at all to them.Read More
Does your business have a moat?
Sometimes you just really nail that idea. It’s something everyone wants. It’s clearly the future. Getting pointed in the right direction is just not enough. You can’t just point at the moon, you’ve got to build the goddamn spaceship. You’ve got to figure out the problem to solve, and in that step the questions you ask are: Who am I building for? Who’s my audience? What problem do they have?Read More
Million dollar ideas are hiding in the Grey Markets
This week we’re taking a look at where multi-billion dollar startup ideas come from. Particularly we are looking at Grey Markets. This is when consumer demand is moving faster than the law. Yes you’ve read that right. We are talking about pushing against the current legal restraints to serve demand. This is more often than not a sure fire way to make millions (in some cases billions). It sounds easier than it is but the goal is to take an common, high demand illegal/regulated activity & find a way to make it legal. If you can find a way to do that, the world is yours. Note: We’re not advising you to break the law, we’re advising you to find where the law will change next & arrive early, in some cases even ushering the change. History shows that what the people want, they will eventually get. It’s just a question of who’s going to give it to them. It’s happens regularly.Read More
Say yes to these 5 questions before you start a business.
If you’re reading this, chances are you want to start a business. You can have all the ideas in the world but before you start any business, make sure you have an air-tight business plan. If you are like me & you have loads of business ideas pinging around every day & need a quick way to validate them, here are 5 simple questions that you must be able to say ‘YES’ to. If the answers aren’t a firm yes, you are probably wasting your time. Don’t take years to figure this out that your business isn’t viable. Do it in 60 seconds:Read More