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Don’t have an SSL? These facts show that you’re pissing in the wind.
3 Letters. SSL. You need a secure website. HTTPS now makes up 99% of Organic search results on Google. Meaning all search results #1-#10 are sites that have an SSL Certificate. If you don’t have one, you are falling by the wayside. Even when we get down to result number #50 (page 5) the sites are 94% HTTPS. Simply put, Google is giving a heavy preference to sites that carry an SSL Certificate, after all Google is built to serve the searcher so offering secure results is a key part of their commitment to searchers. Especially after the Major Internet Security breaches this year. Secure sites are no longer just an option. Google has recently called SSL/HTTPS a “lightweight ranking signal”, the facts above support this too. Don’t for a second think HTTPS alone with get your ranking up but know that without it you’re just pissing in the wind.Read More
Does your brand have trust issues?
Have you built a flakey brand? Are people visiting your site & bouncing like a space hopper? There are lots of symptoms that your brand is having trust issues with your visitors. Don’t fret, it’s a short fix. You’ll need to make some changes to the way you’re presenting yourself. The cause is likely to be that you are focussing more on what you want to say, rather than what your visitors want to see. It’s okay. You need to reverse engineer you user experience. Below we’ve listed 7 things to change on your site to help increase trust in the online community. Believe us, these changes go a long way. Let take a look.Read More
What is an SSL Certificate?
SSL Certificates are fundamental to internet security. They are used to establish an encrypted connection and allow data to be transmitted securely between a browser or user’s computer and a server or website.Read More