We write about branding, marketing, design & more!
Tag: social media
How to work with influencers
Influencer marketing is declining. Less people are becoming influencers, fewer influencers are getting hired. As with most things finance, decline is the best time to invest. This is where you capitalise. It’s a great time to snap up influencers & micro influencers for your business. Now more than ever you should be using influencers to raise brand awareness and a build a stronger relationship with your customers.Read More
Do you really need to advertise on Instagram?
Are you thinking about creating Instagram adverts to grow your business? Great. ‘The Gram’ has almost a billion active monthly users with around half of those users scrolling on a daily basis. That’s big business even without ads. Using Instagram Ads will allow you to stand out from the crowd & reach the right people at the right time. By the end of this article you will either be ready to set up your first ad or you’ll know its not a good fit for your business’ marketing strategy.Read More
Avoid these online marketing mistakes at all costs!
When your running a small business website on a small budget, you won’t have hired any pros to help out. You’re learning on the job, learning by mistakes, trial & error. We are here to cut your learning curve in half. Below we’ve listed 6 common marketing mistakes that small business owners are making. Make sure you’re not doing these and you are on the right track!Read More
Why you need to prioritise email marketing over socials
Social media marketing is great, can’t knock it. It’s a free way of getting your name out there. The problem is that most viewers, double-tappers & scrollers are exactly that. The conversion rate from social media is so low it’s only worth your time as an added extra. You should never be relying on social media as the base for your internet marketing efforts. As Freddie Gibbs & Big Sean famously said “Million dollars, million followers, ho, that’s not the same”. Don’t get caught up thinking social media is the be-all-end-all of your brand. Followers don’t equal dollars, necessarily. Its a great free marketing tool, that’s all. In this post we are going to shine a spotlight on the underrated, underused free marketing tool. Email Marketing. Or as we like to put it, consensual direct access. Place your marketing your focus here & you can convert customers at a rate you’ve previously only dreamt of.Read More
You’ve been promoting your business wrong
o, you’ve launched your business & you’ve tried a few ways to market it to no avail. You’ve had a little bit of traction but you’re still waiting for the wave of traffic to arrive. No problem. Read the checklist below to make sure you’re covering all bases of internet marketing. If you’ve done a few, thats a solid start but its going to take a bit more to open up the floodgates. Let us show you how to tighten up your marketing plan & usher in a never-ending tsunami of site visitors.Read More