We write about branding, marketing, design & more!
Work Smart. Here are the 3 types of clicks that Google values the most.
Are you wandering if your website engagement level affects your Google rank? It does. How they do it is still up for debate but we know one thing for sure. They factor clicks; not just any clicks, specifically click-throughs, long-clicks & last-clicks. Lets take a brief look at a few ways to improve your clicks & get the attention your brand deserves.Read More
11 Signs that you’re a lazy website owner.
Hey, wake up. Stop neglecting your site. It’s been the same in like forever. If your site could talk it would say “you never take me anywhere anymore”. No new functions, no new looks, no future plan, no new web hosting… serious. Do you want a divorce? Thats what you’re heading for. Don’t be upset when you don’t get the results from the work you didn’t do. Put the work in. Now. Your website isn’t just an online business card, it is your business. Get with the program. Take a look at your favourite websites, I guarantee they add features & change design regularly. That’s how you get the best out of a site. Put time into it. Blog, Design, Re-design, Test, Monitor, Plan, Act, Go!Read More
Does your brand have trust issues?
Have you built a flakey brand? Are people visiting your site & bouncing like a space hopper? There are lots of symptoms that your brand is having trust issues with your visitors. Don’t fret, it’s a short fix. You’ll need to make some changes to the way you’re presenting yourself. The cause is likely to be that you are focussing more on what you want to say, rather than what your visitors want to see. It’s okay. You need to reverse engineer you user experience. Below we’ve listed 7 things to change on your site to help increase trust in the online community. Believe us, these changes go a long way. Let take a look.Read More
How to Build an Industry Leading Website
Social media is overcrowded, internet content & information is in overload. How can you break through the noise? The answer, is to become a voice in your industry. Its not a short fix but the benefits come in hoards. If you want your content to draw attention, you need to become a top source of information in your niche. How do you do that? How can you become the go-to for answers? In this post we will be talking you through the main steps to build strong authority in your industry.Read More
Google’s 2021 Small Business Marketing Guide; Summarised.
88% of all internet searches are made on Google. Whether it’s Organic Search or Adwords, most of your traffic will be coming from Google. Here are a few tips on small business marketing from Google themselves. Pay attention.Read More
The reason you’re not getting traffic on your beautiful website
This article is for the shallow websites out there, the pageant queens of the web, the ones who think it’s all about the looks. Sorry to tell you, but you’ve got no personality… Yes you’re proud of launching & you might look great, but on the world wide web we don’t speak gorgeous graphics & branding, we communicate in txt, html & xml. You’re going to need a revamp, so lets redesign your website. Google rewards sites that put in effort. This time around, try not to spend all your energy on the visuals. There are plenty of templates that make this step easy (you can launch a good looking site with very little effort these days, so do that). Instead, save your energy for the SEO. This should be the most important factor of your new website. Too many people launch websites that look smart but behind the scenes, in the source code, there is little to work with. It’s all smoke & mirrors. Don’t be that site. Don’t build a surface site, go deeper if you want google to acknowledge your presence.Read More
Tell your customers where to go!
You know when you walk into a coffee shop & don’t know where to stand, sit or order? A simple sign is all thats needed. Instructions. We all need them. Your website visitors are no different. In fact, the human brain is always on the lookout for signs & instructions. We are instinctively looking for signs showing us what to do next. Should your visitors sign up to your newsletter, buy your product or get in touch? If your website doesn’t included powerful call-to-action then its really quite flat for your audience. Make them dive into the next step. If its not clear what they should do, they’ll likely do nothing. Below we will be breaking down calls-to-action (CTAs) & their role in converting your web traffic into valuable business. We’ll also show you how to create strong CTAs that can get your more visitors.Read More
Your website is boring. Change it with our 9-factor UX checklist.
So, you launch your site. You hoped for a home run but sadly you are 2 strikes down in front of Google’s entire audience. You can hear the crowd calling your site ‘the trampoline’ because its bounce rate is so high. You think you might throw in the towel. Your dream of web-stardom is dwindling. You don’t know what to do next. You closed your eyes and prayed to the web-gods for a sign. This is their answer. This is your sign. We will give you what you need to make it online, but it’s going to involve a little effort from your end so get your notes ready. Like all great journeys this one starts with acceptance. Your site is weak. Accept it. Your website is a clutter of jargon jumble, a heap of horrible html vomited onto a tiresome template. We’re going to keep this as short as possible because you need help, fast. (before you end up here). Be quick, use our 9-factor checklist to ensure your user experience (UX) is more engaging than Disneyland in December. This is going to keep you in the game. Go!Read More
How to build Money-Making-Traffic in 2021, not just window shoppers.
Who cares what number your website ranks for a given search. The only thing that should really matter to you driving convertible traffic to your site. The kind of people who buy. Nothing more. You’d rather get 5 visitors that become 3 customers, over 1000+ window shoppers every day. In this short guide we’ll show you how to adopt your SEO strategy for 2021 & create valuable traffic, not just traffic.Read More
Build your eShop for income in 6 steps
When it comes to bringing visitors to your ecommerce site, search engine optimisation is key. Ranking higher in search engines means more traffic and more sales. However, ecommerce sites lack content and don’t always have much to work with. While SEO can be difficult, the results will be worthwhile if you stick with it.Read More