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Tag: marketing

All you need to know about Google Lighthouse

By Cloudrovia

If you’re struggling to optimize your site, Google Lighthouse is a powerful development tool that can show you the way. Never heard of Google Lighthouse? Not sure how this tool can help you? This is the guide for you.

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Want higher PPC conversions? Here’s an idea, Forums.

By Cloudrovia

In the paid search game, you learn by testing. You test your ad copy, your images, your CTAs. You test your headlines, your placements & your keywords. With all that testing, it’s easy to get worn out and think you’ve tried, well, everything to improve performance and increase conversion rates. Don’t worry: you haven’t. Here is a little idea that’s popular with industry leading sites, it’s a back door into the most active community in your niche; Trade Forums.

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How much does size matter?

By Cloudrovia

All Webmasters are guilty of shortcut hunting when it comes to SEO. The fact is simple. Valuable SEO methods take time & energy. The most time consuming & frustrating form of SEO is long-form content. Now, definitions of ‘long-form’ vary a great deal but most can agree anything over 1000 words equates to something long-form. Some people publish content as high as 10,000 words… eek. I can get to a point where its not serving its purpose, in my opinion writing for search engines is dead. You need to be writing for people. For the purpose of reading. So if it takes more than 5-10 minutes to read your content is getting skimmed over. Always remember the purpose of your content. It is to educate, not to spam Google. That being said, content over 1000 words tends to boost rankings quicker than content under 1000 words. You don’t have to commit to every post being this long but its a good idea to work some long form into your blogging schedule.

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10 Guerrilla marketing ideas to get the attention you deserve

By Cloudrovia

Grab your helmet & get ready for war. If you want to take on the giants, you’ll need to keep your wits about you. Small businesses can compete with big businesses but you can’t rely on the conventional route. Here are a few Guerrilla Marketing ideas, hopefully it will get you thinking strategically. If you try and of them, let us know how you got on.

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A picture is worth a thousand…Sales

By Cloudrovia

We all know how important product images are. But recent data shows just how important. According to Weebly, over 75% of people say photos are very influential when deciding whether or not to buy something online. Things you can’t see, you won’t buy & things you can see more clearly or accurately represented, you are more likely to buy. Over 80% of shipper expect multiple different angles of products on their respective pages. The benefits of having professionally taken photos of your products has never been more clear.

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Is your website millennial friendly?

By Cloudrovia

Every company known to man is currently scrambling to connect with millennials. If they aren’t they soon will be, it’s just a matter of time. This generation accounts for over $1.4trillion of annual spending power. Millennials are smart, they grew up online so staying authentic is the best route. They can see right through your bullshit. Millennials expect a solid UX, a website that has purpose and a site they can trust.

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How to become a Blogger in just 10 Steps.

By Cloudrovia

We’ve previously written in great detail about this topic. So if you want to get into that, look no further. This is a shorter, more concise version of that post in the link. Feel free to bookmark this page & take your time working through the steps. Steps 1-7 shouldn’t take long at all. The hard work comes during steps 8, 9 & 10. It’s also where the fun starts. It’s a good idea to blog about something you love as you can’t force it & it will take a long time to build your audience. Here is the cheat sheet… How to become a Blogger in just 10 steps.

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17 ways to get more clicks.

By Cloudrovia

You’ve seen all the youtube clickbait, you’ve clicked. You’ve read the diet articles, the “1 food you need to eat to lose weight”, the “1 exercise you must do to get jacked”. You’ve clicked those too. You may have even clicked more embarrassing links you don’t want to share. But how do they draw you in? What we are going to break down today is exactly how to write those headlines. It’s a bit of a science. Writing a headline that pops isn’t just lies & waffle, it starts with something called link gap analysis. This is how you write headlines that get clicks:

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You won’t make any money online until you understand web traffic

By Cloudrovia

The main ingredient to a successful business is & will always be: more customers. Its your online lifeline. In the world of internet business, everyone is wishing for more traffic, because traffic = money. It doesn’t matter what you conversion rate is, more traffic more money. There are a bunch of ways you can increase website traffic but today we’ve made a list of 25 that you should try. Some of them are FREE. Get reading.

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How to get ahead in online retail this summer

By Cloudrovia

A lot is changing in online retail, big brands are going D2C (Direct-to-Consumer), shopper behaviour is changing drastically every month & brick-mortar retailers are falling down the charts. (e.g. Ocado is now worth more than the top 3 physical UK supermarkets combined). With growth, comes competition. Small margins will make the difference & you’ll have to think outside the box to get ahead. Customer experience is key, after-sale engagement is important. Build a rapport.

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