We write about branding, marketing, design & more!
Tag: internet marketing
All you need to know about Google Lighthouse
If you’re struggling to optimize your site, Google Lighthouse is a powerful development tool that can show you the way. Never heard of Google Lighthouse? Not sure how this tool can help you? This is the guide for you.Read More
Want higher PPC conversions? Here’s an idea, Forums.
In the paid search game, you learn by testing. You test your ad copy, your images, your CTAs. You test your headlines, your placements & your keywords. With all that testing, it’s easy to get worn out and think you’ve tried, well, everything to improve performance and increase conversion rates. Don’t worry: you haven’t. Here is a little idea that’s popular with industry leading sites, it’s a back door into the most active community in your niche; Trade Forums.Read More
Does your business have a moat?
Sometimes you just really nail that idea. It’s something everyone wants. It’s clearly the future. Getting pointed in the right direction is just not enough. You can’t just point at the moon, you’ve got to build the goddamn spaceship. You’ve got to figure out the problem to solve, and in that step the questions you ask are: Who am I building for? Who’s my audience? What problem do they have?Read More
How much does size matter?
All Webmasters are guilty of shortcut hunting when it comes to SEO. The fact is simple. Valuable SEO methods take time & energy. The most time consuming & frustrating form of SEO is long-form content. Now, definitions of ‘long-form’ vary a great deal but most can agree anything over 1000 words equates to something long-form. Some people publish content as high as 10,000 words… eek. I can get to a point where its not serving its purpose, in my opinion writing for search engines is dead. You need to be writing for people. For the purpose of reading. So if it takes more than 5-10 minutes to read your content is getting skimmed over. Always remember the purpose of your content. It is to educate, not to spam Google. That being said, content over 1000 words tends to boost rankings quicker than content under 1000 words. You don’t have to commit to every post being this long but its a good idea to work some long form into your blogging schedule.Read More
10 Guerrilla marketing ideas to get the attention you deserve
Grab your helmet & get ready for war. If you want to take on the giants, you’ll need to keep your wits about you. Small businesses can compete with big businesses but you can’t rely on the conventional route. Here are a few Guerrilla Marketing ideas, hopefully it will get you thinking strategically. If you try and of them, let us know how you got on.Read More
5 Businesses that can turn a profit in a matter of weeks.
So, you want to start a business but you don’t have large sums of money to get going; you’re going to need to turn a profit shortly after starting. You’ll need to stick to businesses that have zero-to-low overhead costs. Here are a few suggestions & approximately how quickly you can expect to see your funds rising:Read More
How to build a brand.
Jeff Bezos famously said “Branding is what people say about you when you’re not in the room.” Sadly, what Jeff is referring to is gossip. To be fair to him, he’s never around when everybody talks about him so he’s just guessing. We’d define branding as a distinctive code of design that makes your business noticeable. Today the plan is to get you on the right track to finding, curating & deploying your branding techniques to give instant recognisability to your website(s).Read More
17 ways to get more clicks.
You’ve seen all the youtube clickbait, you’ve clicked. You’ve read the diet articles, the “1 food you need to eat to lose weight”, the “1 exercise you must do to get jacked”. You’ve clicked those too. You may have even clicked more embarrassing links you don’t want to share. But how do they draw you in? What we are going to break down today is exactly how to write those headlines. It’s a bit of a science. Writing a headline that pops isn’t just lies & waffle, it starts with something called link gap analysis. This is how you write headlines that get clicks:Read More
How to get ahead in online retail this summer
A lot is changing in online retail, big brands are going D2C (Direct-to-Consumer), shopper behaviour is changing drastically every month & brick-mortar retailers are falling down the charts. (e.g. Ocado is now worth more than the top 3 physical UK supermarkets combined). With growth, comes competition. Small margins will make the difference & you’ll have to think outside the box to get ahead. Customer experience is key, after-sale engagement is important. Build a rapport.Read More