We write about branding, marketing, design & more!
Does your business have a moat?
Sometimes you just really nail that idea. It’s something everyone wants. It’s clearly the future. Getting pointed in the right direction is just not enough. You can’t just point at the moon, you’ve got to build the goddamn spaceship. You’ve got to figure out the problem to solve, and in that step the questions you ask are: Who am I building for? Who’s my audience? What problem do they have?Read More
Million dollar ideas are hiding in the Grey Markets
This week we’re taking a look at where multi-billion dollar startup ideas come from. Particularly we are looking at Grey Markets. This is when consumer demand is moving faster than the law. Yes you’ve read that right. We are talking about pushing against the current legal restraints to serve demand. This is more often than not a sure fire way to make millions (in some cases billions). It sounds easier than it is but the goal is to take an common, high demand illegal/regulated activity & find a way to make it legal. If you can find a way to do that, the world is yours. Note: We’re not advising you to break the law, we’re advising you to find where the law will change next & arrive early, in some cases even ushering the change. History shows that what the people want, they will eventually get. It’s just a question of who’s going to give it to them. It’s happens regularly.Read More