We write about branding, marketing, design & more!
All you need to know about Google Lighthouse
If you’re struggling to optimize your site, Google Lighthouse is a powerful development tool that can show you the way. Never heard of Google Lighthouse? Not sure how this tool can help you? This is the guide for you.Read More
4 ways your Hosting package can boost your SEO
Nobody wants to wait around these days. Not even geriatrics online are prepared to sit watching your distorted website content pixelate gradually. If your website takes too much time loading then you’ve got egg on your (inter)face & are losing business faster than a toupee in a hurricane. Below are 4 quick-fixes that you can make to improve your SEO. Once completed, you can be sure that your website hosting plan is not scything down your sites organic growth.Read More
The Rulebook for Launching an MVP
Today i’m going to talk to you about a minimum viable product. MVP. We always yell at founders to not use jargon yet we have this whole set of stupid startup jargon and MVP is one of them. When you think about an mvp you should think about something ridiculously simple this is the first thing you can give to the very first set of users you want to target, in order to see if you can deliver any value at all to them.Read More
How much does size matter?
All Webmasters are guilty of shortcut hunting when it comes to SEO. The fact is simple. Valuable SEO methods take time & energy. The most time consuming & frustrating form of SEO is long-form content. Now, definitions of ‘long-form’ vary a great deal but most can agree anything over 1000 words equates to something long-form. Some people publish content as high as 10,000 words… eek. I can get to a point where its not serving its purpose, in my opinion writing for search engines is dead. You need to be writing for people. For the purpose of reading. So if it takes more than 5-10 minutes to read your content is getting skimmed over. Always remember the purpose of your content. It is to educate, not to spam Google. That being said, content over 1000 words tends to boost rankings quicker than content under 1000 words. You don’t have to commit to every post being this long but its a good idea to work some long form into your blogging schedule.Read More
You won’t make any money online until you understand web traffic
The main ingredient to a successful business is & will always be: more customers. Its your online lifeline. In the world of internet business, everyone is wishing for more traffic, because traffic = money. It doesn’t matter what you conversion rate is, more traffic more money. There are a bunch of ways you can increase website traffic but today we’ve made a list of 25 that you should try. Some of them are FREE. Get reading.Read More
Why are you still not producing content for Google?
It doesn’t matter what your website does. It doesn’t matter what your business does. You need to start producing online …Read More
Is your website ready for the next Google update? (Core Web Vitals)
As always, Google’s newest update could make or break your business. We’re here to make sure that you’re ready. The change is coming in the form of metrics called Core Web Vitals (CWV). Google is going to be looking into how fast your site loads, how interactive it is & how stable it is. These will join the current metrics grouped as Page Experience Signals (PES) which are all UX statistics…these are things like mobile usability, HTTPS, pop-ups etc.Read More
What you wish you knew about ‘Google My Business’
Google My Business has too many options. Lucky for you, we’ve done the research & know which fields actually make a difference to your visibility on the SERP. There are only 5 that matter.Read More
Don’t have an SSL? These facts show that you’re pissing in the wind.
3 Letters. SSL. You need a secure website. HTTPS now makes up 99% of Organic search results on Google. Meaning all search results #1-#10 are sites that have an SSL Certificate. If you don’t have one, you are falling by the wayside. Even when we get down to result number #50 (page 5) the sites are 94% HTTPS. Simply put, Google is giving a heavy preference to sites that carry an SSL Certificate, after all Google is built to serve the searcher so offering secure results is a key part of their commitment to searchers. Especially after the Major Internet Security breaches this year. Secure sites are no longer just an option. Google has recently called SSL/HTTPS a “lightweight ranking signal”, the facts above support this too. Don’t for a second think HTTPS alone with get your ranking up but know that without it you’re just pissing in the wind.Read More
Work Smart. Here are the 3 types of clicks that Google values the most.
Are you wandering if your website engagement level affects your Google rank? It does. How they do it is still up for debate but we know one thing for sure. They factor clicks; not just any clicks, specifically click-throughs, long-clicks & last-clicks. Lets take a brief look at a few ways to improve your clicks & get the attention your brand deserves.Read More