We write about branding, marketing, design & more!
You won’t make any money online until you understand web traffic
The main ingredient to a successful business is & will always be: more customers. Its your online lifeline. In the world of internet business, everyone is wishing for more traffic, because traffic = money. It doesn’t matter what you conversion rate is, more traffic more money. There are a bunch of ways you can increase website traffic but today we’ve made a list of 25 that you should try. Some of them are FREE. Get reading.Read More
Why are you still not producing content for Google?
It doesn’t matter what your website does. It doesn’t matter what your business does. You need to start producing online …Read More
Is your website ready for the next Google update? (Core Web Vitals)
As always, Google’s newest update could make or break your business. We’re here to make sure that you’re ready. The change is coming in the form of metrics called Core Web Vitals (CWV). Google is going to be looking into how fast your site loads, how interactive it is & how stable it is. These will join the current metrics grouped as Page Experience Signals (PES) which are all UX statistics…these are things like mobile usability, HTTPS, pop-ups etc.Read More
What you wish you knew about ‘Google My Business’
Google My Business has too many options. Lucky for you, we’ve done the research & know which fields actually make a difference to your visibility on the SERP. There are only 5 that matter.Read More
Don’t have an SSL? These facts show that you’re pissing in the wind.
3 Letters. SSL. You need a secure website. HTTPS now makes up 99% of Organic search results on Google. Meaning all search results #1-#10 are sites that have an SSL Certificate. If you don’t have one, you are falling by the wayside. Even when we get down to result number #50 (page 5) the sites are 94% HTTPS. Simply put, Google is giving a heavy preference to sites that carry an SSL Certificate, after all Google is built to serve the searcher so offering secure results is a key part of their commitment to searchers. Especially after the Major Internet Security breaches this year. Secure sites are no longer just an option. Google has recently called SSL/HTTPS a “lightweight ranking signal”, the facts above support this too. Don’t for a second think HTTPS alone with get your ranking up but know that without it you’re just pissing in the wind.Read More
Work Smart. Here are the 3 types of clicks that Google values the most.
Are you wandering if your website engagement level affects your Google rank? It does. How they do it is still up for debate but we know one thing for sure. They factor clicks; not just any clicks, specifically click-throughs, long-clicks & last-clicks. Lets take a brief look at a few ways to improve your clicks & get the attention your brand deserves.Read More
Google has given you the blueprint, why aren’t you using it?
It’s 2021 & you’ve got no excuse not to understand your data. Lucky for you, it’s easier than ever. Google have released 5 data tools that practically give you the blueprint for digital perfection. It’s the kind of guidance you’ve dreamt of; simply input your data, hit send & you will open up a world of analytics. Not only do these tools give you macro data on any industry but also incredibly personalised metrics. They all create a checklist of improvements for your domain, to get you to the top tier. What a time to be alive. Lets take a look at them:Read More
What Google testing means for your business website
Google is constantly testing & changing how results appear in its search engine results page (SERP). Their overall goal is to make a better experience for searchers. Searchers always come first. In this post, we’ll cover Googles recent changes & how it might affect your website’s SERP listing.Read More
How to Conquer Google Shopping Ads
The success of any business will depend on how many customers you can bring in. The online shift in the …Read More
Do you really need to advertise on Instagram?
Are you thinking about creating Instagram adverts to grow your business? Great. ‘The Gram’ has almost a billion active monthly users with around half of those users scrolling on a daily basis. That’s big business even without ads. Using Instagram Ads will allow you to stand out from the crowd & reach the right people at the right time. By the end of this article you will either be ready to set up your first ad or you’ll know its not a good fit for your business’ marketing strategy.Read More