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Tag: email marketing
17 ways to get more clicks.
You’ve seen all the youtube clickbait, you’ve clicked. You’ve read the diet articles, the “1 food you need to eat to lose weight”, the “1 exercise you must do to get jacked”. You’ve clicked those too. You may have even clicked more embarrassing links you don’t want to share. But how do they draw you in? What we are going to break down today is exactly how to write those headlines. It’s a bit of a science. Writing a headline that pops isn’t just lies & waffle, it starts with something called link gap analysis. This is how you write headlines that get clicks:Read More
How to get ahead in online retail this summer
A lot is changing in online retail, big brands are going D2C (Direct-to-Consumer), shopper behaviour is changing drastically every month & brick-mortar retailers are falling down the charts. (e.g. Ocado is now worth more than the top 3 physical UK supermarkets combined). With growth, comes competition. Small margins will make the difference & you’ll have to think outside the box to get ahead. Customer experience is key, after-sale engagement is important. Build a rapport.Read More
Avoid these online marketing mistakes at all costs!
When your running a small business website on a small budget, you won’t have hired any pros to help out. You’re learning on the job, learning by mistakes, trial & error. We are here to cut your learning curve in half. Below we’ve listed 6 common marketing mistakes that small business owners are making. Make sure you’re not doing these and you are on the right track!Read More
Why you need to prioritise email marketing over socials
Social media marketing is great, can’t knock it. It’s a free way of getting your name out there. The problem is that most viewers, double-tappers & scrollers are exactly that. The conversion rate from social media is so low it’s only worth your time as an added extra. You should never be relying on social media as the base for your internet marketing efforts. As Freddie Gibbs & Big Sean famously said “Million dollars, million followers, ho, that’s not the same”. Don’t get caught up thinking social media is the be-all-end-all of your brand. Followers don’t equal dollars, necessarily. Its a great free marketing tool, that’s all. In this post we are going to shine a spotlight on the underrated, underused free marketing tool. Email Marketing. Or as we like to put it, consensual direct access. Place your marketing your focus here & you can convert customers at a rate you’ve previously only dreamt of.Read More