We write about branding, marketing, design & more!
How to build a brand.
Jeff Bezos famously said “Branding is what people say about you when you’re not in the room.” Sadly, what Jeff is referring to is gossip. To be fair to him, he’s never around when everybody talks about him so he’s just guessing. We’d define branding as a distinctive code of design that makes your business noticeable. Today the plan is to get you on the right track to finding, curating & deploying your branding techniques to give instant recognisability to your website(s).Read More
Does your brand have trust issues?
Have you built a flakey brand? Are people visiting your site & bouncing like a space hopper? There are lots of symptoms that your brand is having trust issues with your visitors. Don’t fret, it’s a short fix. You’ll need to make some changes to the way you’re presenting yourself. The cause is likely to be that you are focussing more on what you want to say, rather than what your visitors want to see. It’s okay. You need to reverse engineer you user experience. Below we’ve listed 7 things to change on your site to help increase trust in the online community. Believe us, these changes go a long way. Let take a look.Read More
Your website is boring. Change it with our 9-factor UX checklist.
So, you launch your site. You hoped for a home run but sadly you are 2 strikes down in front of Google’s entire audience. You can hear the crowd calling your site ‘the trampoline’ because its bounce rate is so high. You think you might throw in the towel. Your dream of web-stardom is dwindling. You don’t know what to do next. You closed your eyes and prayed to the web-gods for a sign. This is their answer. This is your sign. We will give you what you need to make it online, but it’s going to involve a little effort from your end so get your notes ready. Like all great journeys this one starts with acceptance. Your site is weak. Accept it. Your website is a clutter of jargon jumble, a heap of horrible html vomited onto a tiresome template. We’re going to keep this as short as possible because you need help, fast. (before you end up here). Be quick, use our 9-factor checklist to ensure your user experience (UX) is more engaging than Disneyland in December. This is going to keep you in the game. Go!Read More
Why your Web Hosting Provider isn’t doing enough for you
The web-hosting business, to be simple, is about keeping customers websites online. Beyond that the major hosting providers do next to nothing for the aforementioned websites.Read More