Social media is overcrowded, internet content & information is in overload. How can you break through the noise? The answer, is to become a voice in your industry. Its not a short fix but the benefits come in hoards. If you want your content to draw attention, you need to become a top source of information in your niche.
How do you do that? How can you become the go-to for answers? In this post we will be talking you through the main steps to build strong authority in your industry.
Find the most burning questions from your field
In order to build authority you need to provide the BEST answers to the BEST questions in your niche. Become the guidebook to your business. What do your visitors need assistance with? What issues are they facing? Help them out. Spend time searching for these questions, use tools like Answerthepublic.com, Quora, Reddit and Google to do the research and see what questions your audience is asking in regards to your type of business or niche.
List out all these questions, yes all of them. You will be writing answers for ALL of them!
Develop great content that answers them all
When you have your lists of questions, the next step is to tackle them with practical, actionable, insightful answers. This means generating content on a regular basis. At least 1 answer per month minimum.
Generally, web content is getting shorter. People aren’t interested in reading an essay to find a 1 sentence long answer. The faster you can give the answer, the more Google will reward you. (make it bold). That being said, keywords help to get you traffic too, so you’ll need to mix it up! “Content” can be anything from a 1000-word blog post (on your own blog or on an authority blog in your niche) to a 2,000 in-depth case study or ebook; a 5-minute Facebook Live video to an hour-long webinar; an infographic to an email; a 30-slide presentation to a 30-minute weekly podcast.
Whatever the format, your goal remains the same: to become the go-to resource for your prospects. The one who answers tough questions with insightful, action-oriented answers. The one who explains a complex concept or topic so everyone can understand it with ease. And the one who offers knowledge and advice that can be immediately implemented by anyone. Keep it Simple!
Keep in mind that what you’re looking to achieve is to become an authority in your niche, so this isn’t the time to sell. Instead, use your content to offer helpful, no-strings-attached advice to those seeking knowledge, information and a fix to their problem. Affiliate links are a decent way to develop income from your posts, whatever you do just keep it casual, don’t hard sell.
Also, make sure that every piece of content you create is amazing because if you want to stand out from the crowd, you need to do more than everyone else. You need to be better, more helpful, more detailed and more interesting. Or just more entertaining! Something as simple as better graphics/images could help your similar post stand out from your competitors.
If you’re new at content marketing, this free course is excellent for getting started with blog and content marketing. For more tips and advice on how to make the most of content marketing and how to get started with webinars, videos and more, take a look at these resources:
- How you can grow your online visibility
- 20 Billion Keyword Opportunities, All at Your Fingertips!
- Pump Up Your Rank
- Reach the Top of SERPs with Quality Backlinks
- Plan, Write and Analyse Content in One Place
Once you create your content (which you’ll need to do on a regular basis), don’t be shy about sharing it with your audience. When you produce fantastic content and you know it provides value to your audience, any inhibitions about self-promotion fly out the window. Here are of our previous posts, if you need assistance with content marketing:
Build relationships with industry authorities
You know how you can earn more authority is no time? Association. If you can have other experts in your niche and related industries trust, value and share your content, that’s a sure-way to earn authority status.
So get to know all the “players” in your industry, from big to small, and start building a relationship with them. Follow them, email them, comment on their content, help them, ask questions and provide your own insights on what they write or talk about.
When you create epic content and showcase your expertise to the authorities in your niche, you can earn authority by association. Just don’t fake it. Be courteous and respectful of their time and try to make a good first impression. They’re not pawns in a game but your supporters, promoters and future friends.
Check out this fantastic guide to influencer marketing that’s filled with useful tips on how to find influencers and how to meaningfully connect with them.
Get visible in public
If you’re on stage holding a microphone, you’re the authority in the room. People are listening and they’re interested in what you have to say. But how do you get there?
You need to network. You could start by contacting those influencers or authorities in your niche who you established a relationship with in the previous step. See if they know of any speaking engagements, webinars or podcast guest opportunities that might be right for you.
At the same time, go to local events with top people in your field and see if you can take to the stage at the next event. Then move on to bigger and bigger events to be seen and heard.
If you’re frequently seen in niche publications and at niche events, and if you provide real value to whoever you interact with, it won’t be long until people start perceiving you as an authority.
Ready to get some clout?
There’s no secret recipe to becoming an authority in your niche. If you try to understand the problems and questions that your prospects have and truly care about providing insightful, actionable answers and assistance, they will naturally seek you out for a solution.
Just be aware that it can take a lot of work and patience, and your job is never done. Because once you build authority, you also have to sustain it by being active, engaging and providing value to your prospects.