All Webmasters are guilty of shortcut hunting when it comes to SEO. The fact is simple. Valuable SEO methods take time & energy. The most time consuming & frustrating form of SEO is long-form content. Now, definitions of ‘long-form’ vary a great deal but most can agree anything over 1000 words equates to something long-form. Some people publish content as high as 10,000 words… eek. I can get to a point where its not serving its purpose, in my opinion writing for search engines is dead. You need to be writing for people. For the purpose of reading. So if it takes more than 5-10 minutes to read your content is getting skimmed over. Always remember the purpose of your content. It is to educate, not to spam Google. That being said, content over 1000 words tends to boost rankings quicker than content under 1000 words. You don’t have to commit to every post being this long but its a good idea to work some long form into your blogging schedule.
In this piece we are going to take a look at long-form content & exactly how it boosts your SEO. By the end of todays post you should have an idea of how to create long-form content effectively.
Let’s get it.
Length matters, find your sweet spot
Start by asking yourself “What do my readers want?” “How do they want to learn?”
Short form will grab attention, long-form will provide greater detail. Hubspot say a word count of 2250-2500 create the most organic traffic. The main reason for this is that longer posts contain more keywords. Some people also say that readers are more likely to share long-form content on social media but that is subjective. One thing that isn’t up for debate is this fact; readers spent twice as long reading articles over 1000 words. You want customers to stick around longer so give them something to stay for.
Here’s How Long-Format Helps SEO
Generally speaking long-form authors do better research & deliver higher level content. It all adds towards your domain authority & will give you more backlinks over time. We’ve previously written in great depth about Googles preferences…
The average first result on Google has almost 1500 words. Home pages featuring long-form content can get a 40% higher conversion rate, proving that visitors are converted by long-form content.
That covers how it boosts your SEO, lets take a look at how to create your posts that will get Google’s attention.
Long-Form Post Tips
- Do detailed, careful research.
- Organize & structure your post.
- Short Paragraphs.
- Alt-text, File names, Meta Descriptions.
- Engage your readers with great titles.
- Write in a conversational manner.
- Use images & infographics.
Above all make sure your posts are error-free & good quality. Sounds simple but its easy to get this stuff wrong. Don’t think you can ask an intern or your 15yr old nephew to crank out a few posts here and there. If you want quality results either hire a professional or become one yourself.
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I hope you’ve enjoyed this post, as always if you think we’ve missed anything just drop me a message on the email above. Speak soon.