We write about branding, marketing, design & more!
Is it time to pack up & move somewhere new?
Have you hit a plateau & developed a lack of enthusiasm for your days? Maybe you’ve been dreaming of some place different, a home where things are perhaps easier for you (or at least more exciting). You want the days to fly by while you thrive at becoming the best you can be but right now days go round & round without ever igniting your spark. Deep down you know that you have more to offer this life. Your dreams seem way out of reach right now & you’ve tried every way of doing things yet nothing seems to go to plan. You’re not alone. It’s not you. You are living in the wrong place. It’s time to migrate your website.Read More
5 Income Streams for Web Designers.
You might be wondering how possible it is to create income streams from websites. Well today I’m writing to let you know it’s happening all day every day for millions of people. Rather than focussing on your own ideas & websites you can use your experience to give someone else a helping hand.Read More
How to build a brand.
Jeff Bezos famously said “Branding is what people say about you when you’re not in the room.” Sadly, what Jeff is referring to is gossip. To be fair to him, he’s never around when everybody talks about him so he’s just guessing. We’d define branding as a distinctive code of design that makes your business noticeable. Today the plan is to get you on the right track to finding, curating & deploying your branding techniques to give instant recognisability to your website(s).Read More
Work Smart. Here are the 3 types of clicks that Google values the most.
Are you wandering if your website engagement level affects your Google rank? It does. How they do it is still up for debate but we know one thing for sure. They factor clicks; not just any clicks, specifically click-throughs, long-clicks & last-clicks. Lets take a brief look at a few ways to improve your clicks & get the attention your brand deserves.Read More
What Google testing means for your business website
Google is constantly testing & changing how results appear in its search engine results page (SERP). Their overall goal is to make a better experience for searchers. Searchers always come first. In this post, we’ll cover Googles recent changes & how it might affect your website’s SERP listing.Read More
11 Signs that you’re a lazy website owner.
Hey, wake up. Stop neglecting your site. It’s been the same in like forever. If your site could talk it would say “you never take me anywhere anymore”. No new functions, no new looks, no future plan, no new web hosting… serious. Do you want a divorce? Thats what you’re heading for. Don’t be upset when you don’t get the results from the work you didn’t do. Put the work in. Now. Your website isn’t just an online business card, it is your business. Get with the program. Take a look at your favourite websites, I guarantee they add features & change design regularly. That’s how you get the best out of a site. Put time into it. Blog, Design, Re-design, Test, Monitor, Plan, Act, Go!Read More
Achieve #1 on Google in 3 steps.
Google changes a lot. Quickly. They do however still use the same three factors for ranking a site. Get it right & the algorithm can send you to the moon!Read More
Google’s 2021 Small Business Marketing Guide; Summarised.
88% of all internet searches are made on Google. Whether it’s Organic Search or Adwords, most of your traffic will be coming from Google. Here are a few tips on small business marketing from Google themselves. Pay attention.Read More
The reason you’re not getting traffic on your beautiful website
This article is for the shallow websites out there, the pageant queens of the web, the ones who think it’s all about the looks. Sorry to tell you, but you’ve got no personality… Yes you’re proud of launching & you might look great, but on the world wide web we don’t speak gorgeous graphics & branding, we communicate in txt, html & xml. You’re going to need a revamp, so lets redesign your website. Google rewards sites that put in effort. This time around, try not to spend all your energy on the visuals. There are plenty of templates that make this step easy (you can launch a good looking site with very little effort these days, so do that). Instead, save your energy for the SEO. This should be the most important factor of your new website. Too many people launch websites that look smart but behind the scenes, in the source code, there is little to work with. It’s all smoke & mirrors. Don’t be that site. Don’t build a surface site, go deeper if you want google to acknowledge your presence.Read More
The 4C’s of website usability (UX)
The day you start gaining traffic isn’t the day you start celebrating. Its nothing but an opportunity to compete for that all important second click. Keeping your visitors around isn’t always easy, Conversion XL estimates that the average website bounce rate typically ranges from 44%-66%.That means around half the people who get on your site will leave immediately, never to be seen again. The most common reason for bouncing is they didn’t find what they were looking for… the other main reason is they had a poor experience on your site. Websites are pretty boring if they aren’t designed around the user. A great website helps visitors understand who you are, what you do & why they should choose you. A decent site says all the things you want to say but a great website gives the user everything they want. The distinction is important. User experience is vital to converting visitors into customers. In this post, we’ve created 4 principles for UX & employed some helpful alliteration. Follow these tips & let the money come to you. This is Cloudrovia’s “4 C’s of User Experience”. Lets get into them.Read More