We write about branding, marketing, design & more!
Work Smart. Here are the 3 types of clicks that Google values the most.
Are you wandering if your website engagement level affects your Google rank? It does. How they do it is still up for debate but we know one thing for sure. They factor clicks; not just any clicks, specifically click-throughs, long-clicks & last-clicks. Lets take a brief look at a few ways to improve your clicks & get the attention your brand deserves.Read More
What Google testing means for your business website
Google is constantly testing & changing how results appear in its search engine results page (SERP). Their overall goal is to make a better experience for searchers. Searchers always come first. In this post, we’ll cover Googles recent changes & how it might affect your website’s SERP listing.Read More
11 Signs that you’re a lazy website owner.
Hey, wake up. Stop neglecting your site. It’s been the same in like forever. If your site could talk it would say “you never take me anywhere anymore”. No new functions, no new looks, no future plan, no new web hosting… serious. Do you want a divorce? Thats what you’re heading for. Don’t be upset when you don’t get the results from the work you didn’t do. Put the work in. Now. Your website isn’t just an online business card, it is your business. Get with the program. Take a look at your favourite websites, I guarantee they add features & change design regularly. That’s how you get the best out of a site. Put time into it. Blog, Design, Re-design, Test, Monitor, Plan, Act, Go!Read More
Achieve #1 on Google in 3 steps.
Google changes a lot. Quickly. They do however still use the same three factors for ranking a site. Get it right & the algorithm can send you to the moon!Read More
Google’s 2021 Small Business Marketing Guide; Summarised.
88% of all internet searches are made on Google. Whether it’s Organic Search or Adwords, most of your traffic will be coming from Google. Here are a few tips on small business marketing from Google themselves. Pay attention.Read More
The reason you’re not getting traffic on your beautiful website
This article is for the shallow websites out there, the pageant queens of the web, the ones who think it’s all about the looks. Sorry to tell you, but you’ve got no personality… Yes you’re proud of launching & you might look great, but on the world wide web we don’t speak gorgeous graphics & branding, we communicate in txt, html & xml. You’re going to need a revamp, so lets redesign your website. Google rewards sites that put in effort. This time around, try not to spend all your energy on the visuals. There are plenty of templates that make this step easy (you can launch a good looking site with very little effort these days, so do that). Instead, save your energy for the SEO. This should be the most important factor of your new website. Too many people launch websites that look smart but behind the scenes, in the source code, there is little to work with. It’s all smoke & mirrors. Don’t be that site. Don’t build a surface site, go deeper if you want google to acknowledge your presence.Read More
The 4C’s of website usability (UX)
The day you start gaining traffic isn’t the day you start celebrating. Its nothing but an opportunity to compete for that all important second click. Keeping your visitors around isn’t always easy, Conversion XL estimates that the average website bounce rate typically ranges from 44%-66%.That means around half the people who get on your site will leave immediately, never to be seen again. The most common reason for bouncing is they didn’t find what they were looking for… the other main reason is they had a poor experience on your site. Websites are pretty boring if they aren’t designed around the user. A great website helps visitors understand who you are, what you do & why they should choose you. A decent site says all the things you want to say but a great website gives the user everything they want. The distinction is important. User experience is vital to converting visitors into customers. In this post, we’ve created 4 principles for UX & employed some helpful alliteration. Follow these tips & let the money come to you. This is Cloudrovia’s “4 C’s of User Experience”. Lets get into them.Read More
Tell your customers where to go!
You know when you walk into a coffee shop & don’t know where to stand, sit or order? A simple sign is all thats needed. Instructions. We all need them. Your website visitors are no different. In fact, the human brain is always on the lookout for signs & instructions. We are instinctively looking for signs showing us what to do next. Should your visitors sign up to your newsletter, buy your product or get in touch? If your website doesn’t included powerful call-to-action then its really quite flat for your audience. Make them dive into the next step. If its not clear what they should do, they’ll likely do nothing. Below we will be breaking down calls-to-action (CTAs) & their role in converting your web traffic into valuable business. We’ll also show you how to create strong CTAs that can get your more visitors.Read More
Your website is boring. Change it with our 9-factor UX checklist.
So, you launch your site. You hoped for a home run but sadly you are 2 strikes down in front of Google’s entire audience. You can hear the crowd calling your site ‘the trampoline’ because its bounce rate is so high. You think you might throw in the towel. Your dream of web-stardom is dwindling. You don’t know what to do next. You closed your eyes and prayed to the web-gods for a sign. This is their answer. This is your sign. We will give you what you need to make it online, but it’s going to involve a little effort from your end so get your notes ready. Like all great journeys this one starts with acceptance. Your site is weak. Accept it. Your website is a clutter of jargon jumble, a heap of horrible html vomited onto a tiresome template. We’re going to keep this as short as possible because you need help, fast. (before you end up here). Be quick, use our 9-factor checklist to ensure your user experience (UX) is more engaging than Disneyland in December. This is going to keep you in the game. Go!Read More
How to win business in your city.
Were now in a time where you can create a website that effectively does your job for you. Well, the hard parts. Generating business, selling, getting people in the door, that’s the hard part of most businesses. A local website can capture all types of customers for your business, in your area. We think it’s time you let a website do the local leg work for you. Door-to-Door is dead, phone calls are dead, it really doesn’t matter what your business does. Optimise it for local search & the phone will start ringing with an endless stream of opportunities in your city.Read More