We write about branding, marketing, design & more!
How should you protect your website in 2022?
Whether you’re running a huge ecommerce site or a small personal blog, your website means a lot to you. After all you’ve spent time, effort and money getting it set up, and of course your site means a great deal to you – either because it earns you your living and/or because it (and its contents) has sentimental value. For that reason, it makes sense to protect your website as much as possible. But the world of website security can feel confusing and intimidating.Read More
Using First Principles for your Business
What preconceptions about your life or business are currently holding you back? Are there assumptions that might not be actual facts?What language patterns are you using? How are you framing your solutions? Are your options truly your only options?Read More
The Rulebook for Launching an MVP
Today i’m going to talk to you about a minimum viable product. MVP. We always yell at founders to not use jargon yet we have this whole set of stupid startup jargon and MVP is one of them. When you think about an mvp you should think about something ridiculously simple this is the first thing you can give to the very first set of users you want to target, in order to see if you can deliver any value at all to them.Read More
Make moves or make a movement?
You can choose to have a normal life or you can choose something totally different. I’m here to say that if you’re reading this you might be able to choose to put a dent in the universe. There are an infinite amount options in life, you do not have to follow the beaten path. Steve Jobs pointed the way back in 1994:Read More
Shared, Dedicated or VPS hosting…Does it really matter?
By now we all know that most businesses start small & aim to scale up. The same goes for your hosting. If you launch your website with a cheap option like shared hosting, that’s fine for a short while but as your site grows you’ll aim to migrate to VPS or Dedicated Hosting. If you follow our blog you’ll know that we promote sustainable, preemptive & ambitious planning; we don’t think you should ever be using shared hosting (at any time in your venture). The biggest benefits of VPS or DH is not having to share server resources with other websites. In most shared hosting cases you will be sharing resources with thousands, if not hundreds of thousands of sites.Read More
Does your business have a moat?
Sometimes you just really nail that idea. It’s something everyone wants. It’s clearly the future. Getting pointed in the right direction is just not enough. You can’t just point at the moon, you’ve got to build the goddamn spaceship. You’ve got to figure out the problem to solve, and in that step the questions you ask are: Who am I building for? Who’s my audience? What problem do they have?Read More
Money vs. Wealth, which one are you chasing?
You know that moment in a Aladdin, when he first meets the Genie? Genie meets Aladdin and he’s surprised. Aladdin is not the usual kind of guy who gets a hold of this lamp. You know, this clip. He pretty much knows what he wants. And it generally has to do with tons of money and power. Do me a favor, do not drink from that cup. I promise you there is not enough money and power on earth for you to be satisfied. Good? So, what’s your first wish? I know a lot of you say you want to be rich. But, what you really want is wealth. Wealth isn’t cars or yachts or even helicopters. There’s a lot more to it. Here’s why you need to get wealthy instead of rich. And here’s how to actually do it.Read More
The 111 Most Popular Side Hustles in 2021.
These days it might seem like everybody has a side hustle. It’s because they do. In some circles you are defined by what you do outside your regular day job. It doesn’t always have to be your passion, it can just be to add more money to your pocket. We’ve scoured the web & compiled a list of how everyone is making bank! Here is The Definitive List of Side Hustles in 2021.Read More
10 Guerrilla marketing ideas to get the attention you deserve
Grab your helmet & get ready for war. If you want to take on the giants, you’ll need to keep your wits about you. Small businesses can compete with big businesses but you can’t rely on the conventional route. Here are a few Guerrilla Marketing ideas, hopefully it will get you thinking strategically. If you try and of them, let us know how you got on.Read More
Million dollar ideas are hiding in the Grey Markets
This week we’re taking a look at where multi-billion dollar startup ideas come from. Particularly we are looking at Grey Markets. This is when consumer demand is moving faster than the law. Yes you’ve read that right. We are talking about pushing against the current legal restraints to serve demand. This is more often than not a sure fire way to make millions (in some cases billions). It sounds easier than it is but the goal is to take an common, high demand illegal/regulated activity & find a way to make it legal. If you can find a way to do that, the world is yours. Note: We’re not advising you to break the law, we’re advising you to find where the law will change next & arrive early, in some cases even ushering the change. History shows that what the people want, they will eventually get. It’s just a question of who’s going to give it to them. It’s happens regularly.Read More