We write about branding, marketing, design & more!
Don’t have an SSL? These facts show that you’re pissing in the wind.
3 Letters. SSL. You need a secure website. HTTPS now makes up 99% of Organic search results on Google. Meaning all search results #1-#10 are sites that have an SSL Certificate. If you don’t have one, you are falling by the wayside. Even when we get down to result number #50 (page 5) the sites are 94% HTTPS. Simply put, Google is giving a heavy preference to sites that carry an SSL Certificate, after all Google is built to serve the searcher so offering secure results is a key part of their commitment to searchers. Especially after the Major Internet Security breaches this year. Secure sites are no longer just an option. Google has recently called SSL/HTTPS a “lightweight ranking signal”, the facts above support this too. Don’t for a second think HTTPS alone with get your ranking up but know that without it you’re just pissing in the wind.Read More
Work Smart. Here are the 3 types of clicks that Google values the most.
Are you wandering if your website engagement level affects your Google rank? It does. How they do it is still up for debate but we know one thing for sure. They factor clicks; not just any clicks, specifically click-throughs, long-clicks & last-clicks. Lets take a brief look at a few ways to improve your clicks & get the attention your brand deserves.Read More
Google has given you the blueprint, why aren’t you using it?
It’s 2021 & you’ve got no excuse not to understand your data. Lucky for you, it’s easier than ever. Google have released 5 data tools that practically give you the blueprint for digital perfection. It’s the kind of guidance you’ve dreamt of; simply input your data, hit send & you will open up a world of analytics. Not only do these tools give you macro data on any industry but also incredibly personalised metrics. They all create a checklist of improvements for your domain, to get you to the top tier. What a time to be alive. Lets take a look at them:Read More
What Google testing means for your business website
Google is constantly testing & changing how results appear in its search engine results page (SERP). Their overall goal is to make a better experience for searchers. Searchers always come first. In this post, we’ll cover Googles recent changes & how it might affect your website’s SERP listing.Read More
11 Signs that you’re a lazy website owner.
Hey, wake up. Stop neglecting your site. It’s been the same in like forever. If your site could talk it would say “you never take me anywhere anymore”. No new functions, no new looks, no future plan, no new web hosting… serious. Do you want a divorce? Thats what you’re heading for. Don’t be upset when you don’t get the results from the work you didn’t do. Put the work in. Now. Your website isn’t just an online business card, it is your business. Get with the program. Take a look at your favourite websites, I guarantee they add features & change design regularly. That’s how you get the best out of a site. Put time into it. Blog, Design, Re-design, Test, Monitor, Plan, Act, Go!Read More
Achieve #1 on Google in 3 steps.
Google changes a lot. Quickly. They do however still use the same three factors for ranking a site. Get it right & the algorithm can send you to the moon!Read More
Does your brand have trust issues?
Have you built a flakey brand? Are people visiting your site & bouncing like a space hopper? There are lots of symptoms that your brand is having trust issues with your visitors. Don’t fret, it’s a short fix. You’ll need to make some changes to the way you’re presenting yourself. The cause is likely to be that you are focussing more on what you want to say, rather than what your visitors want to see. It’s okay. You need to reverse engineer you user experience. Below we’ve listed 7 things to change on your site to help increase trust in the online community. Believe us, these changes go a long way. Let take a look.Read More
How to Build an Industry Leading Website
Social media is overcrowded, internet content & information is in overload. How can you break through the noise? The answer, is to become a voice in your industry. Its not a short fix but the benefits come in hoards. If you want your content to draw attention, you need to become a top source of information in your niche. How do you do that? How can you become the go-to for answers? In this post we will be talking you through the main steps to build strong authority in your industry.Read More
How to Conquer Google Shopping Ads
The success of any business will depend on how many customers you can bring in. The online shift in the …Read More
Google’s 2021 Small Business Marketing Guide; Summarised.
88% of all internet searches are made on Google. Whether it’s Organic Search or Adwords, most of your traffic will be coming from Google. Here are a few tips on small business marketing from Google themselves. Pay attention.Read More