We write about branding, marketing, design & more!
5 Income Streams for Web Designers.
You might be wondering how possible it is to create income streams from websites. Well today I’m writing to let you know it’s happening all day every day for millions of people. Rather than focussing on your own ideas & websites you can use your experience to give someone else a helping hand.Read More
How to become a Blogger in just 10 Steps.
We’ve previously written in great detail about this topic. So if you want to get into that, look no further. This is a shorter, more concise version of that post in the link. Feel free to bookmark this page & take your time working through the steps. Steps 1-7 shouldn’t take long at all. The hard work comes during steps 8, 9 & 10. It’s also where the fun starts. It’s a good idea to blog about something you love as you can’t force it & it will take a long time to build your audience. Here is the cheat sheet… How to become a Blogger in just 10 steps.Read More
17 ways to get more clicks.
You’ve seen all the youtube clickbait, you’ve clicked. You’ve read the diet articles, the “1 food you need to eat to lose weight”, the “1 exercise you must do to get jacked”. You’ve clicked those too. You may have even clicked more embarrassing links you don’t want to share. But how do they draw you in? What we are going to break down today is exactly how to write those headlines. It’s a bit of a science. Writing a headline that pops isn’t just lies & waffle, it starts with something called link gap analysis. This is how you write headlines that get clicks:Read More
8 ways to enhance your (B2B) trade services website
A B2B website has to do 1 thing. Create leads. Correct optimisation should mean you are converting between 1-5% of visitors into warm leads. Optimisation is the key to a B2B website. Here are 8 ways to enhance your B2B trade website.Read More
Why are you still not producing content for Google?
It doesn’t matter what your website does. It doesn’t matter what your business does. You need to start producing online …Read More
Is your website ready for the next Google update? (Core Web Vitals)
As always, Google’s newest update could make or break your business. We’re here to make sure that you’re ready. The change is coming in the form of metrics called Core Web Vitals (CWV). Google is going to be looking into how fast your site loads, how interactive it is & how stable it is. These will join the current metrics grouped as Page Experience Signals (PES) which are all UX statistics…these are things like mobile usability, HTTPS, pop-ups etc.Read More
What you wish you knew about ‘Google My Business’
Google My Business has too many options. Lucky for you, we’ve done the research & know which fields actually make a difference to your visibility on the SERP. There are only 5 that matter.Read More
Don’t have an SSL? These facts show that you’re pissing in the wind.
3 Letters. SSL. You need a secure website. HTTPS now makes up 99% of Organic search results on Google. Meaning all search results #1-#10 are sites that have an SSL Certificate. If you don’t have one, you are falling by the wayside. Even when we get down to result number #50 (page 5) the sites are 94% HTTPS. Simply put, Google is giving a heavy preference to sites that carry an SSL Certificate, after all Google is built to serve the searcher so offering secure results is a key part of their commitment to searchers. Especially after the Major Internet Security breaches this year. Secure sites are no longer just an option. Google has recently called SSL/HTTPS a “lightweight ranking signal”, the facts above support this too. Don’t for a second think HTTPS alone with get your ranking up but know that without it you’re just pissing in the wind.Read More
Work Smart. Here are the 3 types of clicks that Google values the most.
Are you wandering if your website engagement level affects your Google rank? It does. How they do it is still up for debate but we know one thing for sure. They factor clicks; not just any clicks, specifically click-throughs, long-clicks & last-clicks. Lets take a brief look at a few ways to improve your clicks & get the attention your brand deserves.Read More
Google has given you the blueprint, why aren’t you using it?
It’s 2021 & you’ve got no excuse not to understand your data. Lucky for you, it’s easier than ever. Google have released 5 data tools that practically give you the blueprint for digital perfection. It’s the kind of guidance you’ve dreamt of; simply input your data, hit send & you will open up a world of analytics. Not only do these tools give you macro data on any industry but also incredibly personalised metrics. They all create a checklist of improvements for your domain, to get you to the top tier. What a time to be alive. Lets take a look at them:Read More