Category: Marketing

How to get ahead in online retail this summer

By Cloudrovia

A lot is changing in online retail, big brands are going D2C (Direct-to-Consumer), shopper behaviour is changing drastically every month & brick-mortar retailers are falling down the charts. (e.g. Ocado is now worth more than the top 3 physical UK supermarkets combined). With growth, comes competition. Small margins will make the difference & you’ll have to think outside the box to get ahead. Customer experience is key, after-sale engagement is important. Build a rapport.

Why are you still not producing content for Google?

By Cloudrovia

It doesn’t matter what your website does. It doesn’t matter what your business does. You need to start producing online …

Continue reading “Why are you still not producing content for Google?”

How to Supercharge an Internet Business in just 3 Steps

By Cloudrovia

So you’ve hit a plateau & you need fresh ideas. Perhaps you don’t know what exactly needs to change but …

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What you wish you knew about ‘Google My Business’

By Cloudrovia

Google My Business has too many options. Lucky for you, we’ve done the research & know which fields actually make a difference to your visibility on the SERP. There are only 5 that matter.

Don’t have an SSL? These facts show that you’re pissing in the wind.

By Cloudrovia

3 Letters. SSL. You need a secure website. HTTPS now makes up 99% of Organic search results on Google. Meaning all search results #1-#10 are sites that have an SSL Certificate. If you don’t have one, you are falling by the wayside. Even when we get down to result number #50 (page 5) the sites are 94% HTTPS. Simply put, Google is giving a heavy preference to sites that carry an SSL Certificate, after all Google is built to serve the searcher so offering secure results is a key part of their commitment to searchers. Especially after the Major Internet Security breaches this year. Secure sites are no longer just an option. Google has recently called SSL/HTTPS a “lightweight ranking signal”, the facts above support this too. Don’t for a second think HTTPS alone with get your ranking up but know that without it you’re just pissing in the wind.

Work Smart. Here are the 3 types of clicks that Google values the most.

By Cloudrovia

Are you wandering if your website engagement level affects your Google rank? It does. How they do it is still up for debate but we know one thing for sure. They factor clicks; not just any clicks, specifically click-throughs, long-clicks & last-clicks. Lets take a brief look at a few ways to improve your clicks & get the attention your brand deserves.

Google has given you the blueprint, why aren’t you using it?

By Cloudrovia

It’s 2021 & you’ve got no excuse not to understand your data. Lucky for you, it’s easier than ever. Google have released 5 data tools that practically give you the blueprint for digital perfection. It’s the kind of guidance you’ve dreamt of; simply input your data, hit send & you will open up a world of analytics. Not only do these tools give you macro data on any industry but also incredibly personalised metrics. They all create a checklist of improvements for your domain, to get you to the top tier. What a time to be alive. Lets take a look at them:

What Google testing means for your business website

By Cloudrovia

Google is constantly testing & changing how results appear in its search engine results page (SERP). Their overall goal is to make a better experience for searchers. Searchers always come first. In this post, we’ll cover Googles recent changes & how it might affect your website’s SERP listing.

11 Signs that you’re a lazy website owner.

By Cloudrovia

Hey, wake up. Stop neglecting your site. It’s been the same in like forever. If your site could talk it would say “you never take me anywhere anymore”. No new functions, no new looks, no future plan, no new web hosting… serious. Do you want a divorce? Thats what you’re heading for. Don’t be upset when you don’t get the results from the work you didn’t do. Put the work in. Now. Your website isn’t just an online business card, it is your business. Get with the program. Take a look at your favourite websites, I guarantee they add features & change design regularly. That’s how you get the best out of a site. Put time into it. Blog, Design, Re-design, Test, Monitor, Plan, Act, Go!

Achieve #1 on Google in 3 steps.

By Cloudrovia

Google changes a lot. Quickly. They do however still use the same three factors for ranking a site. Get it right & the algorithm can send you to the moon!