We write about branding, marketing, design & more!
How to build a brand.
Jeff Bezos famously said “Branding is what people say about you when you’re not in the room.” Sadly, what Jeff is referring to is gossip. To be fair to him, he’s never around when everybody talks about him so he’s just guessing. We’d define branding as a distinctive code of design that makes your business noticeable. Today the plan is to get you on the right track to finding, curating & deploying your branding techniques to give instant recognisability to your website(s).Read More
Make better marketing: 5 free tools
You can’t even begin to think about marketing without slick visuals. The images your business releases must represent your brand perfectly. So many tools are available, it can overwhelming and expensive to try all of the platforms available. So we’ve gone ahead & rounded up our 5 favourite free tools you can use when creating standout marketing content.Read More
The 4C’s of website usability (UX)
The day you start gaining traffic isn’t the day you start celebrating. Its nothing but an opportunity to compete for that all important second click. Keeping your visitors around isn’t always easy, Conversion XL estimates that the average website bounce rate typically ranges from 44%-66%.That means around half the people who get on your site will leave immediately, never to be seen again. The most common reason for bouncing is they didn’t find what they were looking for… the other main reason is they had a poor experience on your site. Websites are pretty boring if they aren’t designed around the user. A great website helps visitors understand who you are, what you do & why they should choose you. A decent site says all the things you want to say but a great website gives the user everything they want. The distinction is important. User experience is vital to converting visitors into customers. In this post, we’ve created 4 principles for UX & employed some helpful alliteration. Follow these tips & let the money come to you. This is Cloudrovia’s “4 C’s of User Experience”. Lets get into them.Read More
Your website is boring. Change it with our 9-factor UX checklist.
So, you launch your site. You hoped for a home run but sadly you are 2 strikes down in front of Google’s entire audience. You can hear the crowd calling your site ‘the trampoline’ because its bounce rate is so high. You think you might throw in the towel. Your dream of web-stardom is dwindling. You don’t know what to do next. You closed your eyes and prayed to the web-gods for a sign. This is their answer. This is your sign. We will give you what you need to make it online, but it’s going to involve a little effort from your end so get your notes ready. Like all great journeys this one starts with acceptance. Your site is weak. Accept it. Your website is a clutter of jargon jumble, a heap of horrible html vomited onto a tiresome template. We’re going to keep this as short as possible because you need help, fast. (before you end up here). Be quick, use our 9-factor checklist to ensure your user experience (UX) is more engaging than Disneyland in December. This is going to keep you in the game. Go!Read More
How to win business in your city.
Were now in a time where you can create a website that effectively does your job for you. Well, the hard parts. Generating business, selling, getting people in the door, that’s the hard part of most businesses. A local website can capture all types of customers for your business, in your area. We think it’s time you let a website do the local leg work for you. Door-to-Door is dead, phone calls are dead, it really doesn’t matter what your business does. Optimise it for local search & the phone will start ringing with an endless stream of opportunities in your city.Read More
Show your site some love today
Whether you’re single or taken, if you’re a webmaster, you’re in a relationship with your website. If you’re a successful one, then you know that your website is your true love. Take today as an opportunity to give back to your site so your site can give back to you. Here are a few ways you can show your site that you care:Read More