Our Blog

We write about branding, marketing, design & more!

Category: Branding

Work Smart. Here are the 3 types of clicks that Google values the most.

By Cloudrovia

Are you wandering if your website engagement level affects your Google rank? It does. How they do it is still up for debate but we know one thing for sure. They factor clicks; not just any clicks, specifically click-throughs, long-clicks & last-clicks. Lets take a brief look at a few ways to improve your clicks & get the attention your brand deserves.

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Achieve #1 on Google in 3 steps.

By Cloudrovia

Google changes a lot. Quickly. They do however still use the same three factors for ranking a site. Get it right & the algorithm can send you to the moon!

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Does your brand have trust issues?

By Cloudrovia

Have you built a flakey brand? Are people visiting your site & bouncing like a space hopper? There are lots of symptoms that your brand is having trust issues with your visitors. Don’t fret, it’s a short fix. You’ll need to make some changes to the way you’re presenting yourself. The cause is likely to be that you are focussing more on what you want to say, rather than what your visitors want to see. It’s okay. You need to reverse engineer you user experience. Below we’ve listed 7 things to change on your site to help increase trust in the online community. Believe us, these changes go a long way. Let take a look.

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The reason you’re not getting traffic on your beautiful website

By Cloudrovia

This article is for the shallow websites out there, the pageant queens of the web, the ones who think it’s all about the looks. Sorry to tell you, but you’ve got no personality… Yes you’re proud of launching & you might look great, but on the world wide web we don’t speak gorgeous graphics & branding, we communicate in txt, html & xml. You’re going to need a revamp, so lets redesign your website. Google rewards sites that put in effort. This time around, try not to spend all your energy on the visuals. There are plenty of templates that make this step easy (you can launch a good looking site with very little effort these days, so do that). Instead, save your energy for the SEO. This should be the most important factor of your new website. Too many people launch websites that look smart but behind the scenes, in the source code, there is little to work with. It’s all smoke & mirrors. Don’t be that site. Don’t build a surface site, go deeper if you want google to acknowledge your presence.

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Make better marketing: 5 free tools

By Cloudrovia

You can’t even begin to think about marketing without slick visuals. The images your business releases must represent your brand perfectly. So many tools are available, it can overwhelming and expensive to try all of the platforms available. So we’ve gone ahead & rounded up our 5 favourite free tools you can use when creating standout marketing content.

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How to work with influencers

By Cloudrovia

Influencer marketing is declining. Less people are becoming influencers, fewer influencers are getting hired. As with most things finance, decline is the best time to invest. This is where you capitalise. It’s a great time to snap up influencers & micro influencers for your business. Now more than ever you should be using influencers to raise brand awareness and a build a stronger relationship with your customers.

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How to content market with no budget

By Cloudrovia

How do you get seen online? Ok let’s take a look. You might be under the impression that the best internet marketing formula is ‘$$$+Ads=Boom’. We’re here to tell you that it’s not. Not even close. In 2021, you, the little guy can compete with big budget marketing. Ad spend is not necessary for success online. Sure it helps get you out there but remember the more you spend, the more you’ve got to make to cover the cost. It can be a tricky business once you’re spending thousands (in some cases millions) in ads. Forming a strong basis for your organic (non paid) internet marketing can provide your business with BIG RETURNS in the future years & can actually increase the value of your company. In this post we’ll explain exactly how to get your brand out there for no and low cost.

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Your website is boring. Change it with our 9-factor UX checklist.

By Cloudrovia

So, you launch your site. You hoped for a home run but sadly you are 2 strikes down in front of Google’s entire audience. You can hear the crowd calling your site ‘the trampoline’ because its bounce rate is so high. You think you might throw in the towel. Your dream of web-stardom is dwindling. You don’t know what to do next. You closed your eyes and prayed to the web-gods for a sign. This is their answer. This is your sign. We will give you what you need to make it online, but it’s going to involve a little effort from your end so get your notes ready. Like all great journeys this one starts with acceptance. Your site is weak. Accept it. Your website is a clutter of jargon jumble, a heap of horrible html vomited onto a tiresome template. We’re going to keep this as short as possible because you need help, fast. (before you end up here). Be quick, use our 9-factor checklist to ensure your user experience (UX) is more engaging than Disneyland in December. This is going to keep you in the game. Go!

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How to build Money-Making-Traffic in 2021, not just window shoppers.

By Cloudrovia

Who cares what number your website ranks for a given search. The only thing that should really matter to you driving convertible traffic to your site. The kind of people who buy. Nothing more. You’d rather get 5 visitors that become 3 customers, over 1000+ window shoppers every day. In this short guide we’ll show you how to adopt your SEO strategy for 2021 & create valuable traffic, not just traffic.

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How to win business in your city.

By Cloudrovia

Were now in a time where you can create a website that effectively does your job for you. Well, the hard parts. Generating business, selling, getting people in the door, that’s the hard part of most businesses. A local website can capture all types of customers for your business, in your area. We think it’s time you let a website do the local leg work for you. Door-to-Door is dead, phone calls are dead, it really doesn’t matter what your business does. Optimise it for local search & the phone will start ringing with an endless stream of opportunities in your city.

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