We write about branding, marketing, design & more!
How to build a brand.
Jeff Bezos famously said “Branding is what people say about you when you’re not in the room.” Sadly, what Jeff is referring to is gossip. To be fair to him, he’s never around when everybody talks about him so he’s just guessing. We’d define branding as a distinctive code of design that makes your business noticeable. Today the plan is to get you on the right track to finding, curating & deploying your branding techniques to give instant recognisability to your website(s).Read More
17 ways to get more clicks.
You’ve seen all the youtube clickbait, you’ve clicked. You’ve read the diet articles, the “1 food you need to eat to lose weight”, the “1 exercise you must do to get jacked”. You’ve clicked those too. You may have even clicked more embarrassing links you don’t want to share. But how do they draw you in? What we are going to break down today is exactly how to write those headlines. It’s a bit of a science. Writing a headline that pops isn’t just lies & waffle, it starts with something called link gap analysis. This is how you write headlines that get clicks:Read More
Why are you still not producing content for Google?
It doesn’t matter what your website does. It doesn’t matter what your business does. You need to start producing online …Read More
What you wish you knew about ‘Google My Business’
Google My Business has too many options. Lucky for you, we’ve done the research & know which fields actually make a difference to your visibility on the SERP. There are only 5 that matter.Read More
Work Smart. Here are the 3 types of clicks that Google values the most.
Are you wandering if your website engagement level affects your Google rank? It does. How they do it is still up for debate but we know one thing for sure. They factor clicks; not just any clicks, specifically click-throughs, long-clicks & last-clicks. Lets take a brief look at a few ways to improve your clicks & get the attention your brand deserves.Read More
Achieve #1 on Google in 3 steps.
Google changes a lot. Quickly. They do however still use the same three factors for ranking a site. Get it right & the algorithm can send you to the moon!Read More
Does your brand have trust issues?
Have you built a flakey brand? Are people visiting your site & bouncing like a space hopper? There are lots of symptoms that your brand is having trust issues with your visitors. Don’t fret, it’s a short fix. You’ll need to make some changes to the way you’re presenting yourself. The cause is likely to be that you are focussing more on what you want to say, rather than what your visitors want to see. It’s okay. You need to reverse engineer you user experience. Below we’ve listed 7 things to change on your site to help increase trust in the online community. Believe us, these changes go a long way. Let take a look.Read More
The reason you’re not getting traffic on your beautiful website
This article is for the shallow websites out there, the pageant queens of the web, the ones who think it’s all about the looks. Sorry to tell you, but you’ve got no personality… Yes you’re proud of launching & you might look great, but on the world wide web we don’t speak gorgeous graphics & branding, we communicate in txt, html & xml. You’re going to need a revamp, so lets redesign your website. Google rewards sites that put in effort. This time around, try not to spend all your energy on the visuals. There are plenty of templates that make this step easy (you can launch a good looking site with very little effort these days, so do that). Instead, save your energy for the SEO. This should be the most important factor of your new website. Too many people launch websites that look smart but behind the scenes, in the source code, there is little to work with. It’s all smoke & mirrors. Don’t be that site. Don’t build a surface site, go deeper if you want google to acknowledge your presence.Read More
Make better marketing: 5 free tools
You can’t even begin to think about marketing without slick visuals. The images your business releases must represent your brand perfectly. So many tools are available, it can overwhelming and expensive to try all of the platforms available. So we’ve gone ahead & rounded up our 5 favourite free tools you can use when creating standout marketing content.Read More
How to work with influencers
Influencer marketing is declining. Less people are becoming influencers, fewer influencers are getting hired. As with most things finance, decline is the best time to invest. This is where you capitalise. It’s a great time to snap up influencers & micro influencers for your business. Now more than ever you should be using influencers to raise brand awareness and a build a stronger relationship with your customers.Read More