How you host your website has a major impact on your seo ranking. Here are 5 simple hosting hacks to get more traffic today.
Nobody wants to wait around these days. Not even geriatrics online are prepared to sit watching your distorted website content pixelate gradually. If your website takes too much time loading then you’ve got egg on your (inter)face & are losing business faster than a toupee in a hurricane. Below are 5 quick-fixes that you can make to improve your SEO. Once completed, you can be sure that your website hosting plan is not scything down your sites organic growth.
1. Check your allocated bandwidth and image file sizes
Loading speed is the #1 most important factor when looking at SEO today. Both you and your website host are jointly responsible for this. Make sure you are doing all you can BUT always ensure sure your host is doing all they can for you. Minimise the sizes of all your images & videos, that’s your side taken care of. However, if your site has been allocated a teeny tiny slither of bandwidth that is going to hold you back a great deal too. Check with your host today & get your bandwidth clarified. It should be viewable in your control panel. Make sure you have enough space on your issued server. An easy way to tackle this is to get a plan with unlimited bandwidth. Don’t neglect your image file sizings, compress them before you upload them to your site. If you use wordpress/weebly there are plugins to help you bulk compress.
2. Get a more expensive plan with your hosting provider
Sometimes things really are this simple. This one connects to the hack #1. If you are paying peanuts, expect nothing but monkeys from your website hosting provider. Increasing your website hosting plan can unlock key features that your host is reserving for more serious customers. Making a slightly bigger investment in your hosting plan can have instant effects on your website traffic. Take your hosting more seriously and upgrade asap.
3. Make sure your host uses a local network server
This is going to take some investigative work on your part, so check if your host uses a content delivery network or is located close to you on a single distribution server. It will be visible on their website, most likely on the front page. For example, if your website is hosted on a single server in Bora Bora with few routes to anywhere else, then your site will be bora-boring & you shouldn’t be surprised that your bounce rate is super high. Bring your website back from it’s beach holiday & make sure its hosted close to you. The most advanced way to do this, is to host with a cloud provider that uses a content delivery network. Like these guys.
4. Ensure your website is secure
This is a relatively new one for SEO but check how secure your website is. If you can make improvements then make them via your hosting provider if they offer security products. From 2021, Google have started making traffic penalties to sites like HTTPS or unsecure sites. In basic terms it means that sites with security are getting ranking preference, so choose your side of the fence! A couple hundred on security for your site could have lasting impact on the future of your business. If you skip steps 2 and 4 you’re effectively a sub-part-timer guilty of site-neglect… it’s not illegal but don’t expect heaps of traffic anytime soon.
5. Switch to Cloud Hosting
Now, everything listed above is easily done with a few clicks on a top tier cloud hosting platform. If you want to have your site hosted by a network of computers, working together to harness shared computing power then make the ascension to the Cloud. Your site needs it & you won’t regret it. Cloud hosting allows your company to consume network resources as a utility, with the most cutting edge technology packaged for quick use whenever required. 100% the most advanced form of hosting that exists in the world today. Every aspect of search engine optimisation is favoured towards sites hosted by a Cloud Hosting Provider. Give your site the best chance and switch to cloud hosting.